In today’s competitive marketplace the need for relevant marketing material is vital.
Potential clients do not want to waste time reading junk mail, every piece of communication has to be individually tailored.
Each piece has to get into the hands of your potential customers, read and action taken.
Yes it is possible. With Personalize Print communication or variable data printing it can be done.
Canada Post research shows 67% consumers said, they are willing to read mail that is addressed to them personally.
And 64% of Canadian have purchased in store in the past six months after receiving a personalize ad in the mail. Personalize postcards, flyers, brochures, ad mail, invitations, coupons or offers are kept for future use. Consumers like seeing their name in print.
Here are five more reasons to move from generic printing to personalize printing.1. Personalize Printing has a lasting impact on customers, which yields a better return for your investment.
2. Personalize postcards holds customers attention longer with action taken. Canada post reported customers keep personalize communication for up to six months.
3. Personalized communication can be easily tracked. Barcodes are placed on coupons or tickets redeemable at purchase. Each customer has a unique barcode making it easy to track their spending habits.
4. Improve your marketing campaign through measurable methods. Through this method you know which campaign produces results. Stop wasting money on what does not work.
5. Utilize your existing data base to maximize your marketing efforts. Use your list to promote fund raising or charities, recognize birthdays, anniversaries, other announcements. Mail out product awareness, promote new services, or offer special tips such as holiday travels seasons.
Summary of above Personalize Printing has high relevancy, increased readership, better responses, higher sales and strengthens customer loyalty.
With all this in mind Xplor Global can take your next campaign to another level. We can build an effective purposeful campaign that draws customers to take action.