There are different ways to customize your printing. But personalization together with one on one communication have proved to be effective and reliable. So, whether you’re a small shop or a large organization one on one communication can be tailored to suit your marketing budget.
Personalize printing or One on One communication is a form of digital printings. It allows you to fully customize your marketing and advertising needs. You can target your customers preferences in a manner that speaks to them personally. That’s the reason it’s called personalize printings. Because it enables you to print unique information on each and every piece of your marketing material.
One excellent scenario of personalization are banks. They have tons of information stored on their data base about you. When they send you new products it’s because of what they know. Banks tailor their marketing based on your credit, mortgage, travel, insurance, retirement etc. Banks knows your age, birth date, where you live, where you shop, and your holidays. Plus much more… Most organization do not have such an extensive data base, but using what you do have – has advantages.
With Personalize printing or One on One communication small, medium and large companies can take advantage of digital printing. No longer do you have to send out thousands of mass mailers to be effective. Companies can select a few hundred to mail out or choose high volumes printing. The choice is left up to you.
We have discovered people like to read what interest them. People like reading flyers, brochures, magazines, invoices, postcards, posters which are addressed to them personally. A well written message with a clients name etc. goes straight into their hands and is kept for future use. According to Canada Post customers keep these advertising mailers up to six months.
Tailor your message according to what you know about your client’s interest. Be suitable, relevant and unique. Your marketing campaign will be highly effective, dynamic and affordable. In fact do your due diligence choose a group of people for a targeted promotion and personalize the communication. Then choose a second group and do a mass mailer.
Canada Post and other data companies in North America has done the research.
Let me share our story. At the university, we were responsible for personalizing study material for over 200,000 student worldwide. And during a fundraising charity function an organization received over 70% more funds in the first year of using personalize printing.
With personalize marketing you customize every piece of your marketing material. Not only with a customer’s name and address! How about their favourite shops, clothing, foods, cars, jewelry, holiday destinations, hobbies, pets name, flowers, or wish list can be printed on the mailer. Any information you have acquired in your data base about that customer can be integrated into the marketing. If, you haven’t been serious about your customers data, you’re losing future sales!
Customers feel like your speaking to them personally and connect to your business. They also feel that you understand their needs and are more likely to purchase from you within a few months. So when heading up a campaign keep in mind the needs of your customers. What do they want?
Whether your campaign mailers are postcards, brochures, letters, magazines, invoices, envelopes, flyers etc. it’s all easy to personalize and print. Send us your marketing files, graphics, layout and data base. We merge your files into a printable format sending it directly to the printers. You can add purl’s (personal website) and QR Codes to the print files. You also have the flexibility of printing the number of pieces you desire.
With Personalize print customers receive marketing material with information to serve them. For example: a dentist would send out a postcard to his customers reminding them of their next cleaning appointment. A car dealership would send notification to their customers of the latest model coming this fall; or that his/her car is due for a service/tune up. How about receiving a postcard from the doggie parlour letting you know it’s time for Susie’s fur to be cut and blow dry. And a picture of Susie printed on the postcard. Would that get your attention?
This immediately grabs and hold attention. Personalize marketing builds customer loyalty, grows brand awareness and encourages repeat business.
Your unique marketing message will leave an unforgettable impression on your client mind. Here are a few more ideas how to utilize personalize marketing. The next time you are ready to launch a product customize the cards with images and names. Make a big announcement or a grand opening event showcase and highlight some features. Promotions, sales, new management can all be in the marketing mix etc.
Plan your marketing mailers ahead of time so it can be tracked for success. Each piece of personalize marketing can include a QR code, numbering, or coupon to be redeemed at time of purchase. When the customer shows their redeemable coupon the information is stored on your data base. By adding these types of offers you know your ROI.
By tracking and analyzing results, you know what works and what has to be refined. Even purl’s website are completely trackable. You can track the number of click through rates or emails collected via an opt-in form.
It’s easy and cost-effective.
You do not have to be the expert. Nor do you need to have a big budget to personalize your printing. Using your data base and marketing material the rest of the work is in our capable hands.
The secret behind an effective marketing campaign is to build loyal customers. Stay engaged on a regular bases and deepen the connection with relevant information about your company.