Xplor Global has over 30 years of experience in personalized communication. At Xplor Global you get first hand knowledge and experience for your situation. We know every company has their own protocol and that how we wish to keep it. It is not about one size or pattern fits all. We are about individuality, uniqueness and expression your way.
Today the focus is not on hard sell rather on communication, connection, and meaningful conversation. That’s exactly what personalize data printing is. Investing in personalized printing is a great way for your company to build a connection with your customers and clients because it makes them feel valued and appreciated.
Personalize data printing is all about making a first impression that counts by recognizing each customer and acknowledging their importance. We take your data base and personalize your marketing material.
Every piece of marketing material has the potential to reach and produce revenues for your business. One of the reasons why personalize mail works so great at generating revenues is due to the fact it’s addressed directly to the recipients. Emails are innovative and cost less. However, a piece of mail in the hands of a potential client make them feel valued.
Recipients pay attention when their name is on a piece of mail. Recipients feel inclined to respond to your mail because they think that you are communicating with them one-on-one and they feel valued because the company knows who they are.
Even simply referring to your customers as “valued customer,” in the salutation of a letter can impact your reach significantly.
According to research done by Canada Post, people keep personalize mails up to six months before taking action.
Varied and Versatile
To personalize your communication we take the information you currently have on your customers and insert it into the mailing. Your goal is create a message that connects with your audience.
For example: most companies today keep a data base or history of each customer’s purchase. To utilize the information each piece of communication is tailored according to customer’s preferences. Companies can now take the lead to personally connect with clients to feature new products, launches or updates.
The focus is not on the sale of a product but an introduction of what is happening inside your company.
Xplor Global can customize data printing for more impactful engagement and for cross media campaigns. Our digital personalize printing services are highly flexible and advanced. You may print different text, graphics, or images on each postcard, in any font, colour or size.
We are able to scale your business needs accordingly to handle the smallest job to the heavy lifting jobs. If you require high volume output or custom workflow we can help.
Business of all sizes can leverage their existing customer data. You can personalize the application from billing, to flyers, brochures, newsletter, postcards, catalogues, magazines, proposals, direct mail campaigns.
At the end of the day, unless you personalize your direct mailing, you cannot be certain that it is going to stand out among other non-personal ads that consumers are already overwhelmed by. The truth of the matter is that marketers will continue to utilize direct mail for the years to come because it still has a high Return on Investment (ROI).
The time is now to speak directly to your customers so they will read and become interested in your offering, and then take the action to contact you.