Every business have tools available to design, identify and target customers. Not all tools are equal and businesses are always on the lookout for a more effective tool. Personalize Printing or One on One communication gives more options to use your customer data base.
As an individual, have you ever wondered how businesses are able to send you personalized mailings at home or to your office? At some point everyone receives a flyer in the mail from a company you’ve purchased a product or service from in the past. This isn’t a coincidence because you’re on their data base.
The flyer arrives with a personalize greeting to you, with information about your a past purchase. It also suggest another deal similar to the past product purchased or services you might like to try in the future.
Personalize Printing allows your company to send out mailers like this. And if your company isn’t using this you’re missing out on sales.
Personalize Printing IS One on One Communication
It works by combining a print project file with individual information from a data base stored on your company’s network. Using personalize printing software print jobs pulls images or pertinent data into your marketing campaign and places it alongside customers personal information.
The software works by a sophisticated set of rules that allow us to personalize print output for each customer. This exceeds the standard mail merge capabilities or simply changing a name on a flyer. Everything from text to graphics to colour to images in the document can be controlled by our software. And it is all automatically applied during the printing process.
Who uses Personalize Printing
Any business large or small. Because it’s personalize printing size does not matter you have the power to be highly effective. Use it to send marketing material to current or former customers in an effort to gain or retain their business.
One of the most likely applications of personalization or one on one communication is to retain current customers driving repeat business. One on one is like having a personal conversation with your customers in real time.
Using your customer data base information such as name, address, past purchase you can personalize any printing. Look at it this way you’re reaching customers on a one to one bases making a lasting impression.
Let’s Get Real Clear
In the real world this is how it works. When a car dealership conduct business with clients they collect a wealth on information about customers. Personal information such as name, address, phone number, email, purchasing pattern (bought or leased, new or old) make and model.
Using that data a car dealership can announce current sales or encourage customers to upgrade their vehicle. Our software pulls customers information and print out material to mail that are personalize down to the type, colour and model they purchased. Or are currently driving.
The result is the customer receives a mailer from the car dealership with a personal greeting inviting them to visit the dealership showroom or to make an appointment. Come in to see the new models have arrived and we’re offering some cash back incentives!
With personalize printing or one on one communication you can let your creativity soar. You can also use this software tool for invoices, letters, brochures, magazines…
Take you marketing to the next level and implement Personalize Printing.